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International
Restaurant Concepts, LLC
Goal
- using a home grown email list of less than 400 names, IRC wanted
to notify their customer base that they were now taking banquette
reservations for the Holiday Season. The card was sent on a Friday
afternoon. Within a week the restaurant was completely book.
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Healthy
Inspirations
Healthy Inspirations is a total lifestyle program,
not a quick fix. The program is done over an extended period of
time to ensure that the client integrates their new behavior as
a way of life, not just involved in the program until they reach
their goal weight. This results in a higher success rate for clients
as well as a high referral rate for the club. Here are two Gramations
that are used to promote their referral program.
Other Gramations have been created to help each
center proactively communicate with their clients.
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Jamba
Juice
Goal
- to increase store traffic by giving out coupons via email that
customers could print and bring into the store. This was a Valentines
promotion. This client had a home grown list of 3000+ names and
has a 2% redemption rate per week.
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Sonsio
Corp.
Goal
- build a better relationship with their clients by helping them
send email Christmas cards to their customers.
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Dean
Arrow & Associates, LLC.
Goal
- Create an awareness campaign using soft sell games that are shared
via email from person to person.
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